Blog: FMAdata Services

Top Industry News FMAdata Services Housing Market Trends Top News in the Real Estate Market FMAdata Analysis All Posts

How Brand Loyalty Can Drive Sales During the Pandemic

November 09, 2020

Earning a customer’s trust (let alone their loyalty) has never been easy, but in 2020 many businesses are learning just how difficult this can be. From what we’ve been able to observe so far, the pandemic has changed customer expectations—people are more mindful of their spending and more critical of ...

Everything You Need to Know About Marketing to Lead Lists in 2020

November 06, 2020

Marketers have been buying lead lists for decades but, as more companies adopt digital strategies, new laws and regulations around customer data have started to shift conversations around “best practices.” If the last few years have taught us anything, it’s that businesses need to take data privacy se...

Understanding Pre-Movers and Choosing the Right Lead List

September 08, 2020

If your business caters to homeowners, a critical time to start targeting your marketing campaigns is while a homeowner is selling a home and planning a move — this life stage triggers many purchases. If you’re looking for new leads to bring into your funnel, it’s important to understand the different...