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Real Estate Rundown December 2020

December 03, 2020

With the uncertain political landscape we are currently experiencing and living through in the United States, it’s no surprise that the housing market is also somewhat uncertain. There are still ups and downs with the economy and consumer buyer behavior due to COVID-19, but the overall outlook amongst...

Real Estate Rundown November 2020

November 10, 2020

Check out our November Real Estate Rundown where experts give their two cents on the state of the housing market and what to expect moving forward. Topics include how mortgage rates may slow through the end of 2020, how trends from Madison Avenue will affect other business hubs, how now may be the bes...

How Brand Loyalty Can Drive Sales During the Pandemic

November 09, 2020

Earning a customer’s trust (let alone their loyalty) has never been easy, but in 2020 many businesses are learning just how difficult this can be. From what we’ve been able to observe so far, the pandemic has changed customer expectations—people are more mindful of their spending and more critical of ...

Everything You Need to Know About Marketing to Lead Lists in 2020

November 06, 2020

Marketers have been buying lead lists for decades but, as more companies adopt digital strategies, new laws and regulations around customer data have started to shift conversations around “best practices.” If the last few years have taught us anything, it’s that businesses need to take data privacy se...

Understanding Omnichannel Marketing and the Role of Direct Mail

October 08, 2020

At a time when digital marketing is at the forefront of most campaigns, too many businesses are losing out by excluding direct mail and other traditional strategies. Even with the pressure to shift online and aggressively tap into digital audiences, the value of a truly omnichannel approach cannot be ...

Email Spam Laws and Digital Ad Competition Gives Direct Mail an Advantage

October 07, 2020

One of the biggest lessons we’re learning from the fast-changing digital landscape is the value of traditional marketing. Direct mail has slowly become less popular over the years, especially as businesses shift to do nearly all business online. At the same time, digital advertising has become incredi...

Understanding Pre-Movers and Choosing the Right Lead List

September 08, 2020

If your business caters to homeowners, a critical time to start targeting your marketing campaigns is while a homeowner is selling a home and planning a move — this life stage triggers many purchases. If you’re looking for new leads to bring into your funnel, it’s important to understand the different...

Real Estate Rundown September 2020

September 03, 2020

Although the real estate market has seen it’s ups and downs and plenty of uncertainty during this pandemic, headlines still remain relatively positive as we finish up the 3rd quarter of the year. Here are some articles from real estate experts about the current state of the real estate market and thei...