USPS Raises Price of Postage
July 27, 2021
Photo by Diego de Alba via UnSplash.com
The United States Postal Service (USPS) has announced that they will be raising prices starting August 29th, 2021 including postage for postcards.
- 4 x 6 Postcard - $.36 to $.40
- 5.5 x 8.5, 6 x 11 and Letter - $.55 to $.58
More details about all the price increases can be found on the USPS website here.
What does this mean for companies with direct mail campaigns?
Postage is a required expense for any campaign and that means it will now cost a bit more to send your postcards. For example, for every 100 postcards mailed, you will only pay an additional $4.
Direct mail continues to offer one of the highest response rates and best ROIs in marketing.
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